ATTRACT MORE VISITORS WITH AWARD WINNING
TasteAdvisor
Wine Explorer
TasteAdvisor Wine Explorer is a powerful visitor attraction platform, enabling you to engage with your consumers like never before.
TasteAdvisor Wine Explorer is the world’s only white-labeled visitor attraction platform
TasteAdvisor Wine Explorer is a visitor attraction platform designed to help you better engage the right customer at the right time. Available on the web or as an app, and containing exclusively your regional content, the Explorer helps users find regional products, businesses, events, and experiences that match their preferences, assists them in wayfinding through the use of an easy-to-update digital map, and allows them to create and save lists of items or routes.
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WINE REGIONS CAN USE THE EXPLORER TO:
Discover into which consumer segments your app users fit and learn how to reach them
Conduct ongoing research by sending out surveys within the in-app email, or by reviewing data collected from specific segments
Retire your paper map in favor of the dynamic, always current, digital map listing all your wineries and partners
Offer personalized wine suggestions when consumers complete the taste test, a tool that has over 91% accuracy
Up-level your passport program by automatically recording visits to participating locations
Improve flexibility and accuracy by empowering wineries to manage their information in real-time
Send targeted emails to specific consumer segments
Access direct-to-consumer marketing tools that increase engagement and extend your reach
Get real-time, customized reporting on campaign engagement, distribution of varietals and vintages, user demographics, and more
Feature wines, wineries, or experiences that will appeal to a specific segment.
Create lists around a topic of interest for a segment you wish to engage, and send the list to the appropriate users via the in-app email
Increase user adoption in a specific segment by tailoring sweepstakes or contests to subjects or products that they care most about
Increase knowledge about purchasing habits, monetary impact, and preferences
Identify opportunities to better clarify your region’s brand identity
Extend your brand by including your tourism partners so your consumers can experience all your region has to offer
Save time when TasteAdvisor’s dedicated data team handles twice-annual updates
“Wines of Nova Scotia implemented TasteAdvisor’s Explorer as a marketing tool that supports the farm to table agricultural & tourism industry within Nova Scotia. Importantly for our region, the platform provides an unmatched source of current, local information for visitors. Having an online resource that is constantly being improved and is dynamic enough to evolve with both environmental pressures and new marketing initiatives is a game changer for our region.
Importantly, a region like ours must be prudent with our budget and resources to ensure we are achieving our mandate. The TasteAdvisor tool was quick and easy to set up and requires limited time on an ongoing basis to manage due to the high level of support we receive from the TasteAdvisor team. Additionally, the financial model supported by TasteAdvisor has enabled us to save money in some areas, strengthen partnerships within the tourism industry, and find a model that makes sense for a region of our size.
I would strongly recommend this tool to a wine tourism destination that wants to increase tourism related visitors and traffic to the wine region year-round, without taking up valuable time and financial resources.”
GETTING STARTED IS EASY
We offer a streamlined path to launch specifically designed to put the heavy lifting on the TasteAdvisor team and allow your team room to learn and strategize. We can have you live in just over 3 months, and we’ll be with you the whole way, before, during, and after launch.
DOWNLOAD THE BROCHURE
Need something to show your team? Just want a few more details? Download the TasteAdvisor Wine Explorer brochure.
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TasteAdvisor provides marketing tools to the alcohol industry so that producers, distributors, retailers, associations and government offices have the consumer insights they need to attract customers.
