Wine Explorer

Designed exclusively for wine tourism marketers, TasteAdvisor Wine Explorer is a powerful marketing platform, enabling you to engage with your consumers like never before.

TasteAdvisor Wine Explorer
Wines of British Columbia
Prince Edward County Winegrowers Association
Wines of Nova Scotia
Oklahoma Wine Trails

TasteAdvisor Wine Explorer is the world’s only white-labeled wine tourism marketing platform

Taste Test

Offer personalized wine suggestions when consumers complete the taste test, a tool that has over 91% accuracy.

Passport program Map

Up-level your passport program by automatically recording visits to participating locations.

Computer management tool

Improve flexibility and accuracy by empowering wineries to manage their information in real-time.

Tourism partners handshake

Extend your brand by including your tourism partners so your consumers can experience all your region has to offer.

App Users

Access direct-to-consumer marketing tools that increase engagement and extend your reach.

Reporting icon

Get real-time, customized reporting on campaign engagement, the distribution of varietals and vintages, user demographics, and more.

“Wines of Nova Scotia implemented TasteAdvisor’s Explorer as a marketing tool that supports the farm to table agricultural & tourism industry within Nova Scotia. Importantly for our region, the platform provides an unmatched source of current, local information for visitors. Having an online resource that is constantly being improved and is dynamic enough to evolve with both environmental pressures and new marketing initiatives is a game changer for our region.

Importantly, a region like ours must be prudent with our budget and resources to ensure we are achieving our mandate. The TasteAdvisor tool was quick and easy to set up and requires limited time on an ongoing basis to manage due to the high level of support we receive from the TasteAdvisor team. Additionally, the financial model supported by TasteAdvisor has enabled us to save money in some areas, strengthen partnerships within the tourism industry, and find a model that makes sense for a region of our size.

I would strongly recommend this tool to a wine tourism destination that wants to increase tourism related visitors and traffic to the wine region year-round, without taking up valuable time and financial resources.”

Haley Brown

Executive Director, Wine Growers Nova Scotia

TasteAdvisor Explorer App User

Engage Consumers

Engage your local consumers and attract more interest from tourists when you offer a personalized approach to wine tourism. The Explorer connects consumers to wines that match their taste preferences, automatically records their visits to wineries, and offers them a chance to explore an entire region based on the activities they enjoy most.


  • Wine recommendations with 91% accuracy
  • Dynamic map showing closest wineries to current location
  • Easy trip planning with the ability to add locations and products to personalized lists
  • Easily accessible free app available for iPhone or Android

Support Wineries

Help your local wineries get more ideal customers when they create a profile in TasteAdvisor Explorer. The Explorer offers a central location for information on seasons and hours, wine lists, and activities and provides easy access to reservation systems and online stores. In addition, it allows wineries to respond to current events and inventory changes by making real time adjustments through their private management portal.


  • Real-time management of winery profile by winery staff
  • Quick links to reservation systems and online stores
  • Twice annual database updates so products are kept current
TasteAdvisor Explorer Wineries
TasteAdvisor Explorer tourism partner

Include Tourism Partners

Give visitors reasons to stay longer and explore further when you include tourism partners in TasteAdvisor Explorer. Provide a source of always current information on regional activities, events, and natural attractions. Increase your economic impact and deepen your collaborative relationships.


  • Real-time management of partner profile by partner staff
  • Presence on dynamic map
  • Rounds out wine tourism experience by sharing activities, events, and access to complementary businesses
TasteAdvisor Explorer marketing tools

Discover Marketing Features

TasteAdvisor Wine Explorer is designed exclusively for wine tourism marketers and is constantly being updated to be more effective and specific to your needs. The platform is easy to use, helps up-level your current campaigns, and provides new marketing opportunities only available through the use of the Wine Explorer. Engage your consumers with enticing and novel campaigns, and gain deeper insight into market behavior.

Learn about TasteAdvisor Explorer marketing features >

TasteAdvisor Explorer Reporting Tools

Access Reporting

TasteAdvisor Wine Explorer provides reports created specifically for wine tourism marketers. Not only can you access insight into consumer behavior and preferences, you can simplify your workload with built-in regional reports, such as varietal and vintage distribution.

Learn about TasteAdvisor Explorer reporting tools >

Download the Brochure

Need something to show your team? Just want a few more details? Download the TasteAdvisor Wine Explorer brochure.

TasteAdvisor Wine Explorer Brochure

Ready to Get Started?

2021 Travel Weekly Magellan Award
Emerging Rocket: Agri-Food List Badge
Finalist 2022 BC Hospitality and Tourism Awards
TasteAdvisor logo

TasteAdvisor helps you do tourism differently. Our white-labeled marketing platform and app brings together marketing offices, tourism businesses, and visitors resulting in a frictionless experience for tourists and greater overall impact for the whole region.

TasteAdvisor is situated on the unceded territory of the Syilx Okanagan Nation.