There’s an app for that

July 31, 2019

TasteAdvisor App Screens

Originally published by Castanet

There are a lot of apps out there for tracking your wine purchases, your cellar, your tasting notes, and more.

And now, there’s one that has been developed close to home.

Now available for download, TasteAdvisor is a free app that allows users to track wine they have previously enjoyed and assists them in discovering new options that match their preferences.

With a database of more than 3,000 wines that is inclusive of every winery in British Columbia, the app is the first of its kind.

“We have all experienced the frustration of buying wine that doesn’t match our palates or missing out on a phenomenal winery or local wine event because we weren’t aware of it,” notes Alyssa Farr, founder and CEO of TasteAdvisor.

“Our team saw an opportunity to connect individuals to wines and wine experiences, in a way that is customized to them, and centralized in one location – their mobile phone.”

TasteAdvisor makes personalized wine recommendations based on flavour and focuses on regional wineries and events.

The platform allows Tasters to explore exciting categories of curated wine routes and collections that may interest them and to create their own custom routes and digital wine cellar inspired by their unique taste – all easily shareable to friends or social networks via the app.

For those in the business of wine, the app provides wineries with analytics on their Tasters to increase customer satisfaction and engagement.

“TasteAdvisor helps Tasters find more of what they like, while bringing wineries and wine business operators more of the right customers,” said Farr.

“As long-time wine lovers ourselves, we have a personal interest in seeing the B.C. wine industry continue to grow and thrive, and it’s our hope that TasteAdvisor will play a role in supporting that goal.”

Download the app from the App Store or Google Play. Visit for more information and to start creating your personal sensory profile, then see what it recommends for you.

Maybe you’ll  be surprised at what this technology suggests is best for your taste buds.

TasteAdvisor logo colour

TasteAdvisor provides marketing tools to alcohol-producing and tourism regions so that producers, distributors, retailers, associations and government offices can attract more customers and drive stronger results.

2021 Travel Weekly Magellan Award
Finalist 2022 BC Hospitality and Tourism Awards