MARKET WITH CONFIDENCE WITH
TasteAdvisor Consumer Insights
2023 US and State-Specific Wine Consumer Segmentation Research
TasteAdvisor is conducting a nation-wide research study to better understand the attitudes and behaviors of US wine drinkers.
This research will aim to segment consumers into descriptive categories that are uniquely different from each other, thereby increasing understanding of where different personas fit within the marketplace, the size of groups relative to each other, and their impacts on a monetization scale.
In addition to the nation-wide study, TasteAdvisor is offering the opportunity to purchase a state-specific research report, identifying the customer segments within a specific state and any unique differences that may exist compared to the broader U.S population. Your report will fully describe and profile each segment on all relevant variables, and segments will be “sized” within the market. Your region will also be able to include two additional custom research questions.
As part of the research deliverables, a tool will be created so that your region can easily use it to classify other consumer groups of interest and monitor the composition of these groups.
WE WILL BE RESEARCHING:
General wine and alcoholic beverage drinking habits, including preferences
Wine and alcoholic beverage consumption frequency
Typical wine and alcoholic beverage spend
Patterns between different segments and taste preferences
Awareness, perceptions, attitudes, and preferences for various alcoholic beverages
Wine and alcoholic beverage knowledge
Aided awareness and opinion on top brands
Purchase intent and willingness-to-pay for various wine attributes
To ensure a representative sample of wine drinkers across the U.S. and your region, data collection for this study will be conducted by our market research and analytics partner, Léger. This is a syndicated study, which means that the research is independently conducted, published, and sold by TasteAdvisor.
- State-Specific Research Report
- U.S. Research Report
- Segmentation Tool
TasteAdvisor provides marketing tools to the alcohol industry so that producers, distributors, retailers, associations and government offices have the consumer insights they need to attract customers.